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Pazarlama ve Pazarlama Araştırmaları Dergisi

Volume: 6 Issue: 11, 6/1/13

Year: 2013

Research Article

 

1. RELATIONSHIP QUALITY AND PERCEIVED VALUE: THE MODERATING EFFECTS OF SWITCHING COST AND AVAILABLE ALTERNATIVES

Öznur Özkan Tektaş , Bahtışen Kavak

Page : 1-19
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2. İŞLETMELERDE ÖRGÜTSEL KARAKTERİSTİKLERİN YENİLİK KAPASİTESİ ÜZERİNE ORTAKLAŞA ETKİSİNİN BELİRLENMESİ

Akın Koçak , Kutlu Karaca

Page : 21-60
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3. GÖSTERİŞ AMAÇLI ÜRÜNLERİN SATIN ALINMASINDA ÜLKE ORİJİNİ VE TÜKETİCİ ETNOSENTRİZMİNİN ETKİSİ

Alper Özer , Olga Dovganiuc

Page : 61-80
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4. SERVQUAL İLE ‘BEKLENTİ’NİN ÖLÇÜMÜNE YÖNELİK BİR KRİTİK

Bahtışen Kavak , Ezgi Soğancı , Canan Eryiğit

Page : 81-98
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    • Volume: 5 Issue: 9, 6/1/12
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